Meet the Team

The event is run by an all-volunteer personnel, comprising of professionals and students from various disciplines in

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the User Experience and related fields. We appreciate any help we can get, from sponsors to volunteers who somehow find the time from their busy schedules to help out with this event. In alphabetical order:

David Nguyen

David Nguyen

El Director

In someone else’s words: “David is someone who is always up for a challenge. He is skilled at many things and is always eager to learn more. He comes up with creative solutions to complex problems. He makes himself available to anyone who needs his assistance or advice, and is never shy to ask others for help as well.”

Thanks awesome person who wrote that about me! I’ve been in the entertainment industry for over 15 years as a Software Engineer to User Experience Designer. I’d say I’m an advocate for Customer Experience and love developing seamless User Experiences.


Alberta Soranzo

The Recruiter

Testing, critiquing, and making things better since forever. User Experience Lead, Information Architect and disruptor extraordinaire, across several continents and languages. At UCLA, Alberta develops strategies, workflows and interfaces for public health. She is passionate about big data and specializes in statistical analysis online query tools. She consults on strategy and IA for the RFK for Justice & Human Rights and other organizations. Notable hard skills: playing ice hockey and sarcasm.

You can reach her on Twitter at @albertatrebla.

Crystal Ehrlich

Crystal Ehrlich

Sponsorship Diva

UX Community Advocate / UX Design / Enterprise Software Design / Native Android & iOS Mobile App Design / POS Design / BI Dashboard and Data Visualization Design / Speaker


Jess Bedford

Marketing & Project Manager at

Over the years, Jess moved more than 14 times throughout the US, Europe and Australia before finally settling down in LA where she joined the Artisan team in 2008.

Working previously in Marketing for the Music, Mobile and Non-Profit Industries, Jess discovered recruitment 7 years ago and has held a variety of positions in the field.  Today, she can be found managing the Artisan Facebook community or Tweeting the latest Creative news.  She also enjoys assisting clients with their Marketing & Communications projects.

Outside work, Jess enjoys spending time with her husband, a TV & Film Editor, and their two young daughters. Travel, Music & Photography remain a shared passion for the family. An SMU grad, Jess still has a special place in her heart for Tex-Mex, Shinerbock & Country music.

Jess can be reached on



Joseph O'Conner

Accessibility Consultant

Joseph Karr O’Connor lives in Santa Monica, California. When Section 508 came into effect in 1999 he began leading teams producing accessible web environments, first at Pasadena City College and then at California State University, Northridge. He has been using WordPress in support of non-profits, research, and university news since 2005. Now leading Cities, a world-wide effort to build free accessible WordPress themes, Joe also contributes to Make WordPress Accessible and asks you to get involved.

Joe presented “Cities: Making Accessible WordPress Themes” on April 27, 2013, at Reno-Tahoe WordCamp, in Reno, Nevada. He will also speak about WordPress accessibility at WordCamp Montreal, June 29 and 30, 2013. He is working with all the amazing startups here in Santa Monica, also known asSilicon Beach. In 2012 he organized the Los Angeles Accessibility and Inclusive Design Group. The group hosted an event here in Santa Monica on May 9, 2013 for Global Accessibility Awareness Day with Joe’s good friend Molly Holschlag as the main speaker.

You can reach him on Twitter at @AccessibleJoe.

Justin Lascelle

Justin Lascelle

Design Slayer

Justin specializes in Typography, Identity & Branding, Illustration, HTML / CSS, jQuery, CMS integration, Website User Interface Design, and Usability.


Lane Halley

Product Designer

Lane excels at collaborative product design within a lean startup or agile development environment. As a coach, she helps teams integrate product design methods into their process. Teams that work with her experience an increase in harmony, productivity, sense of purpose and fun. Her core product design skills include user research, persona and scenario creation, product visioning, sketching, storyboards, wireframes, paper prototypes and qualitative usability techniques. Lane recently extended my practice to include corporate identity and graphic design and welcome opportunities to do work in these areas.

You can reach her on Twitter at @thinknow.

Lara Federoff


Lorenzo Santos

Propaganda Specialist

Lorenzo is currently a proud Titan (class of ’17!) and an overall fungi. Carving out his career path to earn his position as an UX Designer is an immediate goal he is seeking. Throughout his life journey he has traveled to over ten countries (living in three) and has been exposed to different lifestyles and cultures. It is this outside perspective that creates his desire to use marketing and UX to appeal to a wider, global audience. In his spare time Lorenzo enjoys traveling, playing music and building his own personal home library.


Noel Saw

Lead Web Monkey aka System Architect

Noel is the founder of many startups. His most recent are Neochrome, Inc. and He has been a Product and UX designer for over 15 years since 1996 before the term UX was invented. He is also currently a lead UX designer at Fabric Interactive in downtown LA. Noel lead his tech team at Neochrome to build/architect this outpost you’re visiting now.

Web Dev Team

Neochrome Team

Sr. Code Monkey

Software Engineer and also a Bassist at G.53!


Peter Amaraphomkul

Tech Guru

Peter is the guy who gets the video for our events and helps out anything tech related for the group. He is well in tune with designers, developers, and it folks as he is the CTO at BidMail.


Rhett Kuseski

Infantry Division

User Interface (UI) User Experience (UX) Software Evaluation and Usability Consulting. I have over 20 years of experience evaluating the usability of software, apps and/or websites. If you are serious about enhancing your software for ease-of-use making it more user-friendly, please consider my passion and skills in this area. I am often horrified by the needless complexity of software, apps or website navigation from a user interface perspective and have a wealth of ideas on how to improve them.


Shraddha Swaroop

Sponsorship Specialist

Spreading the word of the event and so much more – Shraddha Swaroop is an award-winning designer in user experience, print and web design projects. Her expertise includes information architecture, user experience and visual design. Along with web and mobile design, her projects have included volunteering her time as a board member for the Orange County UX group and team member for Socal UX Camp 2015.


Shri Jambhekar

The Judge

UX designer and leader with 20+ year experience in designing/ developing/ launching award winning digital and physical user experiences. Launched 25+ consumer solutions using user-centered design for competitive advantage.

Theodore Chao

Wendy Eichenbaum

Principal - Ucentric Design